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Institute of Direct Marketing
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WELCOME TO INTERACTION UK

Interaction UK is a telemarketing bureau founded in 1994 with offices in Birkenhead’s prestigious Hamilton Square.

Interaction UK specialize in a range of business to business marketing services for those organisations involved in high risk, high margin industry segments.

Interaction UK is in the knowledge extraction business and in the knowledge integration business. At the core of its approach to a campaign project is careful planning, the use of developed data and attention to detail in the preparation of documentation, training and management.

Interaction services include:

  • Database validation and maintenance
  • Market Research Projects
  • Lead Generation and Consolidation
  • Appointment Making
  • Inbound Response Handling
  • Awareness Campaigns
  • E-Business - E-mail Data Capture and Validation

Interaction campaign projects:

  • Will increase awareness within targeted market sectors, regionally and nationally through effective telemarketing activity, direct mail support and live database building.
  • Create and develop sales and marketing opportunities to achieve maximum potential.
  • Develop and consolidate strong ongoing relationships with prospective clients.
  • Develop effective feedback mechanisms.

Interaction UK work alongside a client to help identify/qualify new business opportunities, new sales leads, product/service positioning, all by using a structured and measurable approach.

Interaction UK recognise:

  • Selling is not a problem, the issue is finding the relevant and interested people to sell to.
  • Once a prospect has been properly qualified, there is the job of keeping in touch and developing the business relationship.
  • Evidence illustrates that 80% of all sales are made only after five or more contacts while most sales people give up after only two or three contacts.
  • Selling is a process, not an event. Success comes from intelligent persistence.
    Setting up and using an effective marketing database can have a significant, positive impact on business development.
  • Our campaigns are measurable and directly contribute to the improved organisational performance of our client companies throughout the UK.

Fees:
Interaction UK fees are usually based on an initial set-up charge and thereafter a daily rate for telephone marketing or consulting services which is inclusive of project management / specialist labour / reporting / administration / telephone charges / consumables.